Google has recently "raised the bar" when it comes to sophistication in its Search Algorithms. Specifically, and just a few days ago, according to reputable tech-websites on the Internet, Google is now using a form of artificial intelligence called "RankBrain".
According to several reports I read, when Google Search experts (Google employees) took on a challenge of interpreting search requests and finding the best possible matches and returns for those searches, RankBrain outperformed Google's own staff by about 10%.
Moreover, due to the extensive amount of Web Searches done today - across all devices - phones, tablets, and computers of all types - and especially through the Google app and main Search portal - this new AI will come in very handy because Google wants to remain as top dog in Web Search.
This is a relatively new technology that Google is using to enhance its Web Search results for users.
Google admits that it has a long way to go - but this is great considering that the web itself is growing and when you search at Google.com or with its app - you want essentially what you are after.
Keith Charles Johnson, MBA MS Education
Senior Tech Writer and Software Trainer
Hollywood, Florida, USA
Author of The Google Productivity Guide
Author of The Affirmations Productivity Guide